WeChat, Pondering Panda partner to offer businesses access to new high-quality respondent base for market research
The partnership gives third parties access to targeted audiences throughout Africa to gain valuable market insights.
Johannesburg, 16th April 2015 – WeChat has partnered with digital market research company Pondering Panda, allowing them to offer businesses and other third parties access to both the fast-growing WeChat userbase and new kinds of digital research thanks to WeChat’s unique features.
Pondering Panda is now able to engage with a new respondent base in ways that take full advantage of both smartphone technology and WeChat’s cutting-edge software – including features like location sharing, voice notes and video. These features will allow Pondering Panda to broaden the scope of both their quantitative and qualitative research efforts and provide businesses with even better insights, while also allowing offline interactions to be brought to online surveys.
WeChat is a reliable respondent base through which Pondering Panda can conduct targeted surveys to gather and analyse user opinions across a variety of topics. This is of significant benefit to Pondering Panda’s clients, who in turn get access to more dispersed samples and even better demographic coverage. In return for their participation, WeChat users gain fun and interesting peer-to-peer insights.
To kick off the research on the official account, Pondering Panda surveyed WeChat users to gain better insight into this new respondent base. The research indicated that the respondents were evenly split between male and female, with each gender respresenting about 50% of the total. Furthermore, it found that about 70% of WeChat users were aged between 18 and 34 years old.
With direct access to this sought-after demographic segment, Pondering Panda will help businesses engage with this new audience to answer their most important questions. By leveraging Pondering Panda’s broad reach, which extends into 20 African countries, clients will also be able to interview and collect samples from hard-to-reach and varying segments of the population through their mobile phones.
“Pondering Panda pioneered mobile research in South Africa, and has conducted more than seven million digital interviews through mobile and online channels,” says Diane Gantz, CEO of Pondering Panda. “We’re now bringing our mobile expertise to WeChat with our own Official Account that’s designed to tap into the sought-after demographic segments represented by WeChat users and make use of WeChat’s unique features that allow for more in-depth feedback. This is great news for our clients – it gives them broader reach, better targeting, and improved demographic penetration in the South African market and beyond, further building on the number bases we already use for conducting research. It’s also good news for WeChat users. For respondents, we provide a fun experience with engaging surveys and games that are updated daily, and real-time feedback so that they can gain insight into the opinions of other users on WeChat.”
“The WeChat platform has already proved successful for information-gathering purposes and our partnership with Pondering Panda extends our online, offline offering to businesses looking to conduct targeted market research in Africa,” says Brett Loubser, Head of WeChat Africa. “This partnership will help WeChat to better profile its users and gather insight through surveys and quizzes, which will allow us to offer businesses the opportunity for quality data collection and engagement while Pondering Panda lets them leverage multiple respondent bases and channels to reach more people, through the medium best suited to them.”
Follow Pondering Panda on WeChat ID: ponderingpanda
WeChat is the world’s fastest-growing social communication app with more than 468 million users globally. It provides a central point of control for users to share voice, photo, video, text messages as well as transact for free across their entire social eco-system – on and offline. Through Official Accounts, WeChat allows brands to deliver rich, high-touch content experiences to engage with and grow their communities – on and offline. Learn more about WeChat and download the app at www.wechat.com.
About Pondering Panda
Pondering Panda is the leading digital research agency on the African continent. By partnering with the best available online community and panel providers, it conducts market research over multiple digital channels, across a variety of respondent bases, allowing for better demographic targeting and more reliable sampling.
Pondering Panda’s commercial success is attributed to their expertise in digital research design and analysis, and their commitment to delivering reliable, accurate data and genuine insights that solve your most important business challenges.
Learn more about Pondering Panda at www.ponderingpanda.com.
For interviews please contact Johan van der Merwe – 021 888 7083 / 078 668 7872