M4JAM acquires Pondering Panda in another disruptive move
STELLENBOSCH, SOUTH AFRICA, 11 August 2015 – M4JAM (Money for Jam) the microjobbing platform that provides brands and businesses with real-time insights from real customers across South Africa, has acquired digital market research company Pondering Panda for an undisclosed amount. Coinciding with M4JAM’s first anniversary, the acquisition will see two disruptors joining forces to harness the power of the crowd defining the way digital market research and consumer insights drive real consumer engagement.
Commenting on the acquisition, M4JAM Co-founder and Chief Jammer, Andre Hugo, says: “For the past year we have revolutionised the way that market research data is gathered. We’ve realised businesses need more, they demand ‘in-the-moment’ insights from a geographically and demographically diverse community.” He continues, “Our acquisition of Pondering Panda is an important one because it strengthens our value proposition, we can now provide more than basic insights, we can provide enhanced analytics, from real customers, in real-time.”
Pondering Panda is the leading digital research agency on the African continent. Having pioneered mobile research in South Africa, it has conducted 7.5 million digital interviews through mobile and other digital channels, with more than 1.2 million of those devoted to understanding and refining digital research techniques and improving the insights they deliver. Pondering Panda will continue to use its new base agnostic model of digital research, improving reach, sample dispersion, and the validity and reliability of its data.
Diane Gantz, CEO of Pondering Panda, comments: “M4JAM and Pondering Panda are together without doubt the go-to place for digital research in Africa. Not only are M4JAM like-minded digital disruptors, but they are taking mobile research beyond simple questionnaires into a whole new world of real-time insights powered by their microjobbing platform. Pondering Panda will stay fully base-agnostic and continue sourcing data across multiple respondents bases, while at the same time bringing a whole new data analytics and consumer insights dimension to M4JAM’s research offering.”
Following the acquisition, the two companies begin integration today. Pondering Panda joins M4JAM while maintaining its own brand and continuing to deliver cutting-edge digital research and insights to their collective blue chip client base.
Hugo ends, “Tapping into the mobile microjobbing ecosystem is the future of research. It makes sense that given our investment in the collaborative economy, we have acquired Pondering Panda, making our future’s even brighter as we continue to disrupt the status quo.”
About M4JAM: M4JAM (Money for Jam), the largest staff on demand marketplace in South Africa provides brands, business and NGOs with unbiased, real-time data insights from real customers across South Africa. We enable market research, mystery shopping, merchandising, product training, brand activations, audit and compliance solutions quicker, cheaper, at scale and in real time. The question you need to ask is, “Can you afford not to engage with M4JAM?” To find out more about how your business can benefit from using M4JAM, email firstname.lastname@example.org or visit our website: https://www.m4jam.com/
About Pondering Panda: Pondering Panda is the leading digital research agency on the African continent. By partnering with the best available online community and panel providers, it conducts market research over multiple digital channels, across a variety of respondent bases, allowing for better demographic targeting and more reliable sampling. Pondering Panda’s commercial success is attributed to their expertise in digital research design and analysis, and their commitment to delivering reliable, accurate data and genuine insights that solve your most important business challenges. Learn more about Pondering Panda at www.ponderingpanda.com.
For interviews please contact Johan van der Merwe – 021 888 7083 / 078 668 7872