The Brand Muscle Index

Test & track consumer commitment digitally

There are three questions every brand needs to ask in order to grow and become stronger in its market:

  • Who uses your brand
    and how committed
    are they to using it
  • Who doesn’t use your
    brand and how open
    they are to using it
  • Who to target to grow
    your market share

The Brand Muscle Index answers all of these

As Pondering Panda’s model of consumer commitment, it provides you with a proven means of predicting the future behaviour of your customers. The Brand Muscle Index segments your brand’s market and groups consumers according to six commitment profiles, so you can see at a glance who’s committed, who isn’t, and who to target to grow your brand and improve sales.

Download the Case Study