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Stories, insights and anecdotes from the frontline of digital market research

Mobile research trends in Africa #3: Respondent engagement

Posted by Johan van der Merwe on 15 June 2015

This is part three in our series on the trends determining the future of mobile market research in Africa over the next 10 years, adapted from our Market Research in the Mobile World presentation in May – you can read part one here, and part two here. So without further ado… We believe we’re going to…

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Mobile research trends in Africa #2: Collaboration and partnership

Posted by Johan van der Merwe on 8 June 2015

This is part two in our series on the trends determining the future of mobile market research in Africa over the next 10 years, adapted from our Market Research in the Mobile World presentation in May – you can read part one here. Now for the show… In Africa, we believe we’re going to see more…

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Mobile research trends in Africa #1: Device agnostic research

Posted by Johan van der Merwe on 1 June 2015

In May we presented at the Market Research in the Mobile World Conference in New York on the trends that we think are going to form the pillars of mobile market research in Africa over the next 10 years. We’ve identified three key trends, and here, in three posts, we’re going to share them with…

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Traditional sampling methods? Pass the salt, please…

Posted by Panda Team on 18 May 2015

Remember the recent UK elections? The ones where all the pollsters utterly failed to predict the majority win by the Conservative Party? Even though some of the world’s largest research groups were undertaking polls? It left a fair bit of egg on the idea that we can actually predict anything. And it was also an…

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Spot the Panda!

Posted by Panda Team on 12 May 2015

May is going to be a banner month for Pondering Panda. You might catch our CEO Diane Gantz taking SAMRA by storm, or our Brand & Marketing Strategist Johan van der Merwe at the Market Research in a Mobile World (MRMW) conference in New York to showcase African insights. And when watching TV in the…

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Watch our new WeChat DSTV ad

Posted by Panda Team on 12 May 2015

Just in case you haven’t already heard, the Panda has partnered with social messaging juggernaut WeChat. One of the fruits of this collaboration is a brand new respondent-facing Official Account on the WeChat platform. To celebrate its launch, WeChat and Pondering Panda have launched our very first TV ad to showcase the app and drive…

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Pondering Panda combines forces with WeChat

Posted by Johan van der Merwe on 16 April 2015

A new base is opening up for digital market research We’re proud to announce our new partnership with mobile chat app WeChat. This is big news for the Panda. Just how big? WeChat has 468 million active users (November 2014), with 100 million of those outside of China (March 2014). And that translates into huge potential…

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A breakthrough in digital research…& a new look for the Panda

Posted by Shirley Eadie on 18 March 2015

Once again, 3 years since taking the global research industry by storm, we’ve revolutionised the way we conduct digital research – and it’s of huge value to our clients. Through partnerships with leading online panels, digital communities, social networks and databases across Africa, Pondering Panda can now seamlessly stitch together multiple respondent bases to give…

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Does your brand have a six-pack?

Posted by Butch Rice on 13 January 2015

When my good friend Jannie Hofmeyr and I launched the Conversion Model in the United States in 1990, our pitch was embarrassingly simple, and went like this: What people do is not necessarily what they feel. Our approach is to focus on measuring what people feel, and to then compare it to what they do….

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BAQMaR 2014 [Guest Blog]

Posted by Johan van der Merwe on 24 November 2014

For the general public, market research conferences are probably a pretty boring prospect. For us, they’re fascinating. But even we have to admit sometimes that while watching the occasional paper we’ve sneaked a quick peek at our watches to find out exactly how much longer we needed to try and pay attention. This is exactly…

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