There are 1.1 billion potential customers in Africa. Are you connecting with them?
Access to over
20 African markets
Rapidly growing
market coverage
Quantitative & qualitative data collection via SMS, USSD, IVR and apps
Mobile Focus
We’re channel agnostic – which means we engage your audience through the digital device they favour most.
Each study is custom-designed for the device on which people will be viewing it. Whether we’re reaching respondents through SMS, USSD and IVR on their feature phones, on mobile apps on both feature phones and smartphones, or on PCs and tablets, we work to create the best possible respondent experience.
Feature phones reach low-income consumers in emerging markets
Smartphones
are increasingly reaching a broader spectrum of the market
PCs provide access to respondents through online surveys & panels
Tablets are great for reaching higher-income consumers
Track your
brand's versatility
Test and track
consumer commitment
Pondering Panda was first to market with mobile research in South Africa. We’ve conducted over 7 million digital interviews across all major digital platforms, 1.2 million of which have solely been devoted to improving our understanding of research design in the digital world.
We understand how to create research that will produce valid, reliable data, and adapt it to the devices that your customers are using.
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Validations
Custom-built 
