There are 1.1 billion potential customers in Africa. Are you connecting with them?
Access to over 20 African markets
Rapidly growing market coverage
Quantitative & qualitative data collection via SMS, USSD, IVR and apps
Digital Surveys across any Channel
Device and channel specific research design
We’re channel agnostic – which means we engage your audience through the digital device they favour most.
Each study is custom-designed for the device on which people will be viewing it. Whether we’re reaching respondents through SMS, USSD and IVR on their feature phones, on mobile apps on both feature phones and smartphones, or on PCs and tablets, we work to create the best possible respondent experience.
Feature phones reach low-income consumers in emerging markets
Smartphones are increasingly reaching a broader spectrum of the market
PCs provide access to respondents through online surveys & panels
Tablets are great for reaching higher-income consumers
Our Surveys are expertly designed for the digital world...
Your digital market research products await
Triggers & Barriers
Brand Health / Commitment
Price Sensitivity Testing
Brand Image Mapping
Online Focus Groups / Chats
Product / Audience Profiling
Ad Hoc Projects
Proprietary Tools for Brands
Track your brand's versatility
Test and track consumer commitment
About Pondering Panda
Advanced digital survey design. Better business insights.
Pondering Panda was first to market with mobile research in South Africa. We’ve conducted over 7 million digital interviews across all major digital platforms, 1.2 million of which have solely been devoted to improving our understanding of research design in the digital world.
We understand how to create research that will produce valid, reliable data, and adapt it to the devices that your customers are using.